Lurella Cosmetics

Role
Freelance Designer
Timeline
Aug 2025 - Present
Skills

Packaging Design
Creative Direction
Branding

Tools

Adobe Illustrator

Adobe Photoshop

FEATURED PROJECTS
Lurella Cosmetics x Candy & Nikki & Melody Collab
For this project, I designed the packaging for a limited-edition lip kit collaboration between Lurella and Glam by Candy, featuring fellow beauty influencers Nikki and Melody. The kit includes a liquid lipstick and lip liner, housed in a luxurious box adorned with gold foiling, custom die-cuts, and a bold hot pink ribbon tied to the front. The design captures the glamorous, playful energy of the trio while elevating the unboxing experience through high-impact details and tactile finishes.
Pretty In Detention Palette
This eyeshadow palette concept is inspired by classic back-to-school nostalgia with a bold, feminine twist. Designed to resemble a pink notebook, the palette features an all-pink front and back cover, brought to life with playful varsity-style stickers and letterman varsity jacket vibes. The aesthetic draws influence from early 2000s teen culture and Mean Girls energy, blending school spirit with glam attitude. The result is a cheeky, collectible packaging piece that feels both familiar and fresh.
TikTok Live Set
I designed a custom, ready-to-build broadcasting set for Lurella Cosmetics’ TikTok livestreams, created to showcase their products in a visually compelling and brand-aligned environment. The set features a central host desk, integrated LED lighting, branded signage, and floating display shelves. All carefully positioned to enhance on-camera presence. The final deliverables included detailed technical drawings, precise measurements, and a layout optimized for both functionality and visual impact. This set was developed with scalability in mind, making it easy to assemble while maintaining a high-end, polished look on screen.
POUT SOUFFLÉ LIP CREAMS
Pout Soufflé is a lip cream designed to deliver pillowy color with a weightless, mousse-like finish. Inspired by the airy texture of whipped soufflé desserts, this formula melts onto lips with a creamy, hydrating glide, leaving behind a blurred, velvet-matte look that feels as dreamy as it appears. Housed in a chic component, Pout Soufflé captures the essence of soft glam: effortless, airy, and endlessly wearable.

Contact

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