The Crème Shop

Drawing from both Western and Eastern market trends, I focused on Gen-Z and Millennial consumers' affinity for nostalgic yet expressive visuals. This direction aligns with The Crème Shop’s playful, trend-forward identity while offering a fresh, narrative-driven approach to packaging. Based on initial research, I developed four distinct lash styles, each designed to reflect a unique character-inspired look and cater to a range of eye shapes and makeup preferences.

While many anime-style lashes on the market primarily rely on anime-inspired packaging to convey the theme, the lash designs themselves often remain fairly conventional. To authentically capture the essence of the anime and manga aesthetic, each lash band should feature distinct, clustered segments that mimic the stylized, expressive lash patterns commonly seen in illustrated characters.